VitaminWater. Here are six examples of shamelessly false advertising that weren't just implicitly misleading, they were blatant lies! Frank M. Fazio a is suing Apple for false advertising, claiming that “Siri’s commercials are “misleading and deceptive.” Fazio bought his IPhone 4S last November, and he felt that in the commercials the virtual assistant has a great performance contrary to the actual operating results of Siri. Using the tagline “vitamins + water = all you need”, it failed to mention or correctly highlight the eight teaspoons of sugar in every bottle. Image credit: Red Bull. 6 False Advertising Scandals You Can Learn From. Heinz has been hit with $2.25 million in penalties by the Federal Court of Australia for making misleading advertising claims about the nature of its Little Kids Shredz products. – a product is a different colour, size or weight to what is advertised. 1. A false claim about the characteristics of the goods or service, e.g. One of the worst examples of false advertising in recent years, VitaminWater tried to market its (sugar-laden) product as a healthy alternative to soda. False advertising, also referred to as “deceptive advertising,” is illegal according to both state and federal laws, even if the misleading advertising was made by mistake. In advertising, there’s a big difference between pushing the truth and making false claims. Examples of misleading advertising. Consumers sued Wrigley [in 2009] in federal court arguing the subsidiary of privately held Mars Inc. made misleading advertising … As per the law, the consumer has the right to know what he is buying, and if he is misguided to purchase something in an underhand manner, then it is punishable by law and is considered a deliberate offence. Misleading advertising covers claims made directly to consumers by manufacturers, distributors and retailers, as well as in advertisements, catalogues, websites etc. False Claims and Misleading Advertising As provided under Section 36A (1) of the MRTPAct, the following statements, whether madeorally or in writing or by visible representation,would amount to an unfair trade practice: • Falsely representing thatthegoods areofaparticularstandard,quality,quantitygrade,composition,style or model. As a legal term, false advertising refers to any published claim or advertising material that gives consumers an incorrect understanding or belief about a product or service being offered. For example, a real estate agent would be misrepresenting the characteristics of a property if advertising ‘beachfront lots’ that do not front the beach. Listerine as a Cure … Don't stretch the truth the way Volkswagen, New Balance, Airborne, Splenda, Rice Krispies and Red Bull did. Employment and business activities It is unlawful to make false or misleading representations about the: Examples of false advertising False advertising is deceptive and illegal even if it was made in jest or by mistake.
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