"Then we'll have a very deliberate national expansion over time.". Vizzy launched in April, while Coors Seltzer launched this fall. Given the strength of Aurora's current cash position, it is not expected to need to access the ATM Program without an accretive use of proceeds." Molson Coors will conduct the marketing, sales and distribution of Topo Chico Hard Seltzer in the U.S. Get this delivered to your inbox, and more info about our products and services. Hitting shelves in March, Three Fold Hard Seltzer is light in flavor, and comes in … Molson Coors Beverage Co. said it's coming out with a line of hard seltzers called Proof Point Spirited Seltzers. Molson Coors CEO Gavin Hattersley told CNBC on Wednesday the hard seltzer market is large enough for multiple brands to be successful, offering a defense of the beverage company's recent distribution deal with Coca-Cola. It also plans an additional alcoholic seltzer offering under the Proof Point brand next year, according to Hattersley. "Aurora confirms that its current cash position remains strong at approximately $525 million as of May 13, 2021. At the start of 2018, there were about 10 hard seltzer brands on the market, according to Nielsen, but it jumped to 26 at the beginning of 2019. The Canadian cannabis company announced that it planned a $300 million at-the-market share offering while releasing quarterly earnings last week, and filed a prospectus with the Securities and Exchange Commission for the sale on Thursday. Molson Coors launched two of its own hard seltzers this year under the Vizzy and Coors Seltzer brands. The brand will debut in retail with three flavours – Red Berries, Citrus and Tropical – in the spring, taking its name from “its three-fold characteristics – refreshment, flavour and low-calorie”, Molson Coors said. Molson Coors Beverage Company is introducing a new hard seltzer to the U.K., as the market for the beverage that has taken the United States by storm continues to grow abroad. Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., Chicago, released a new line of hard seltzers made with real spirits and a splash of real juice. Molson Coors plans to continue to use partners to produce hard seltzers and other beyond-beer beverages, even once in-house capacity is expanded, Erhardt says. She is based in New York. Molson Coors Beverage Co. TAP, +1.66% said Wednesday that it will increase hard seltzer production in its Canadian facilities by 300%, between owned and third-party facilities. Terms of the deal between Molson Coors and Coca-Cola were not announced. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Vizzy and more, Molson Coors produces some of the most beloved and iconic beer. is up 9% for the period. French. Raving fans and distinct brands drive Molson Coors’ hard seltzer strategy. “Hard seltzers are fairly new in Canada, but Vizzy and Coors Seltzer have already proven to be hits,” says … Sign up for free newsletters and get more CNBC delivered to your inbox. SILVER SPRING, MD. In 2020, Molson Coors invested to expand its U.S. hard seltzer production capacity by approximately 400%. Molson Coors Beverage Company plans to boost hard seltzer production in Canada by 300% at full capacity with an investment of $82.6m (C$100m). Molson Coors Beverage Co. Molson's stock has climbed 21.7% for the year to date while the S&P 500 index The Chicago-based brewer will manufacture, market and distribute the seltzer, which is set to roll out in the United States in the first half of 2021. A Division of NBCUniversal. News, Beyond Beer, Canada. The production move is part of a $100 million investment in the hard seltzer business, and will mostly go towards the Toronto brewery, which should be producing hard seltzer by winter 2022. Molson Coors predicts the hard seltzer category will become a multi-billion-dollar segment over the next few years in Canada – a market in an early stage of maturation, the firm said. That year, the company's share of the U.S. hard seltzer segment doubled, and … The alcoholic flavoured drinks have taken the United States by storm in recent years and their popularity continues to grow elsewhere. "Hard seltzers are fairly new in Canada, but Vizzy and Coors Seltzer have already proven to be hits," says Frederic Landtmeters, president of Molson Coors in Canada. Molson Coors has been raising the bar for hard seltzers through the launch of Vizzy and Coors Seltzer brands, earlier this year. Henry’s Hard Sparkling Water, which the brewer’s American arm MillerCoors launched in … SPX, Molson Coors' embrace of the hard seltzer — which more than tripled in volume last year, according to IWSR — comes as the company works to expand beyond beer. TAP, Molson Coors Beverage Company is investing CAD 100 million ($82.4 million approx.) -- With the help of Molson Coors, Coca-Cola will start selling the "hard stuff" -- hard seltzer, that is. Molson Coors has been steadily gaining ground in the fast-growing hard seltzer category. Available in 27 states, the new ready-to-drink (RTD) seltzers were developed for hard seltzer drinkers who prefer a top-shelf, authentic experience that is just as real as they are, the company says. As of June, there more than 65 brands on shelves, Nielsen said. Molson Coors reaffirms guidance for 2021 and notes progress on revitalization plan despite first-quarter challenges. Canadian companies are not allowed to own cannabis companies in the U.S., as the drug is still federally illegal in the country, but can acquire warrants to own a company if or when the drug is decriminalized federally. Data is a real-time snapshot *Data is delayed at least 15 minutes. Molson Coors CEO discusses partnership with Coca-Cola for the launch of Topo Chico hard seltzer. Molson's hard seltzers launched in Canada in March. Copyright © 2021 MarketWatch, Inc. All rights reserved. Molson Coors' Canadian hard seltzer portfolio launch is off to an incredibly strong start since hitting shelves in March. "We don't see them competing with each other at all. In March, three flavours of Three Fold Hard Seltzer; Red Berries, Tropical and Citrus, will hit the shelves. Vizzy is a 5% ABV hard seltzer made with antioxidant vitamin C from acerola superfruit, which launched in the US in April. The expansion is part of a $100-million investment in the company’s Canadian hard seltzer portfolio, and is mostly allocated for the Toronto brewery. Its flavors are pineapple mango, black cherry lime, blueberry pomegranate and strawberry kiwi. Molson Coors Beverage Company is increasing hard seltzer production capacity in its Canadian operations by 300 per cent. © 2021 CNBC LLC. Coca-Cola acquired the 125-year-old Topo Chico, known for its sparkling mineral water, in 2017. Molson Coors, which brews Miller Lite and Coors Light, also has two of its own hard seltzer brands. The Molson Coors hard seltzer is available in four different flavors – Black Cherry, Mango, Lemon Lime, and Grapefruit. White Claw, which is produced by the maker of Mike's Hard Lemonade, and Boston Beer's Truly combined to own about three-quarters of the market share as of mid-June, according to Nielsen. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. It is scheduled to launch in the U.S. in the first half of 2021. We want to hear from you. We have a child, but she’s reluctant to get married. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). Molson Coors predicts the hard seltzer category will become a multi-billion-dollar segment over the next few years in Canada – a market in an early stage of maturation, the firm said. Proof Point, the newest hard seltzer from Molson Coors Beverage Company, has just arrived on shelves in 27 states, but it’s already made a splash among some of the brightest stars in music and film. Molson Coors, which brews Miller Lite and Coors Light, also has two of its own hard seltzer brands. Aurora's U.S.-listed stock was about 1.5% higher heading into the close Thursday, after falling nearly 40% in the past three months. Chicago-based Molson Coors on Tuesday announced its deal with Coca-Cola as the beverage behemoth forays into the booming U.S. hard seltzer market under its Topo Chico brand. In both the prospectus and a news release announcing the filing, Aurora suggested the proceeds would be used toward finding an acquisition target in the U.S. market. Coors Seltzer features drinks that serve a bigger purpose than offering a delicious hard seltzer beverage. "Aurora believes this filing will provide maximum flexibility for the Company to pursue select acquisitions going forward, including within the U.S.," the company stated in its release. Coors Seltzer (4.5% ABV) launched at the end of August.It comes in four flavors: black cherry, lemon lime, mango and grapefruit. The company’s Toronto brewery will receive the majority of the investment for installing reverse osmosis and nanofiltration technology, a new flavour kitchen, a blender and a new sleek-can line. In fact, we see it as complementary and a really strong portfolio.". Coors Light Hard Seltzer is a name used to refer to Coors Seltzer. Aurora Cannabis Inc. undefinedundefined filed for a potential sale of $300 million in fresh shares Thursday, and mentioned the possibility of a U.S. acquisition. Coors Seltzer hard drinks are balanced, featuring a refreshingly clean finish with powerful fruit aromas. CHICAGO, Oct. 6, 2020 /PRNewswire/ -- Today, Molson Coors announces the official launch of Coors Seltzer – a hard seltzer with a mission. CHICAGO — Molson Coors Beverage Co. will be the exclusive distributor of The Coca-Cola Co.’s Topo Chico Hard Seltzer in the United States, the companies announced Tuesday. News, Corporate. All Rights Reserved. Aurora agreed to purchase a U.S. CBD company last year, but could be looking for a more traditional marijuana asset in the U.S. as many of the country's states legalize recreational sales of the drug. Tonya joined MarketWatch from Moguldom Media, where she was business editor for MadameNoire, a website targeting African-American women with a range of content from personal finance to economics, politics, education and lifestyle and entertainment. Molson Coors Beverage Company will launch a new hard seltzer in the United Kingdom later this year. Molson Coors said that despite the increased capacity, it will continue to use partners to produce hard seltzers and other 'beyond-beer' beverages because of the speed of growth in the category. "All have very clearly defined places in the seltzer category," he said. In fact, we see it as complementary," he said. Got a confidential news tip? Truss lance six boissons à base de cannabis au Canada. Coca-Cola CEO on launching Topo Chico Hard Seltzer in the U.S. Molson Coors CEO Gavin Hattersley told CNBC the company's distribution deal with Coca-Cola's new U.S. hard seltzer strengthens its portfolio. Molson Coors has created a new hard seltzer brand called Three Fold, which will launch next year, The Grocer has learned. Vizzy, which is made with antioxidant vitamin C from acerola superfruit, launched in April and has been on Nielsen’s top-10 growth brands since August 8. Hard seltzers had a big year in 2019 and Molson Coors Beverage Co. is looking to capitalize with the launch of Vizzy in March. Shares of Molson Coors closed Wednesday's session higher by 0.09% to $33.56 apiece. The official website of Molson Coors Beverage Company, which for more than two centuries has been brewing beverages that unite people for all of life’s moments. The stock traded at a 52-week high of $61.94 on Feb. 12, before the coronavirus pandemic intensified and rattled global financial markets. Aurora Cannabis files for stock sale, mentions U.S. acquisition possibility, Nvidia plans first stock split in nearly 14 years, after 1,600%-plus in gains, AT&T’s new outlook sparks debate—but also two stock upgrades, ‘Money is inherently emotional’: A post-COVID guide to splurging with ‘enlightened hedonism’. Molson Coors Sees Strong Demand for Beer, Hard Seltzer April 30th, 2021, 1:15 PM PDT Gavin Hattersley, Molson Coors CEO, talks about earnings and the pent up demand for beer and hard seltzer … The company has launched a number of canned alcohol beverages in the 18 months since it pivoted away from beer and targetted new growth categories. Coors Seltzer became the top-selling seltzer in one of the biggest beer retailers in Ontario, followed by Vizzy in the second position. Beginning in January, it dropped "Brewing" from its name, becoming known as Molson Coors Beverage Company. Tonya Garcia is a MarketWatch reporter covering retail and consumer-oriented companies. If it’s not enhanced unemployment benefits, why are people turning down jobs? "Hard seltzers are fairly new in Canada, but Vizzy and Coors Seltzer have already proven to be hits," said Frederic Landtmeters, president of Molson Coors in Canada, in a statement. I moved 200 miles to live in my girlfriend’s new house. This makes Topo Chico the third hard seltzer brand … She also worked at Mediabistro, and previously handled media relations for MSLGroup’s consumer practice. +1.17% "We'll start out in areas where the brand is particularly strong and well known, and that's in the south of the country," Hattersley said. I’d be left with nothing if we broke up, Why Mike Novogratz sees bitcoin reaching $500,000 by 2024. The stock has been under pressure this year, down 37.74% in 2020. Topo Chico Hard Seltzer represents the third hard seltzer brand in the Molson Coors portfolio. "The key with our portfolio of brands is they're going to be very differentiated," Hattersley said on "Closing Bell." Molson Coors predicts the hard seltzer category will become a multi-billion-dollar segment over the next few years in Canada – a market in an early stage of maturation, the firm said. Molson expanded its U.S. hard seltzer production by 400% in 2020. Molson Coors’s hard seltzers have alcohol content of 4.5 per cent to five per cent, similar to beer. Molson Coors' Hard Seltzer champions. Vizzy launched in April, while Coors Seltzer launched this fall. "We don't see them competing with each other at all. You can follow her on Twitter @tgarcianyc. It notched a 52-week low of $32.11 last week. Molson Coors Beverage Co. said Wednesday that it will increase hard seltzer production in its Canadian facilities by 300%, between owned and third-party facilities. said Wednesday that it will increase hard seltzer production in its Canadian facilities by 300%, between owned and third-party facilities. -0.08%
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